This, in two words, is the secret of the new marketing. Find ten people. Ten people who trust you/respect you/need you/listen to you… Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they’ll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat. If they don’t love it, you need a new product. Start over. Your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine. This approach changes the posture and timing of everything you do. You can no longer market to the anonymous masses. They’re not anonymous and they’re not masses. You can only market to people who are willing participants. Like this group of ten. The timing means that the idea of a ‘launch’ and press releases and the big unveiling is nuts. Instead, plan on the gradual build that turns into a tidal wave. Organize for it and spend money appropriately. The fact is, the curve of money spent (big hump, then it tails off) is precisely backwards to what you actually need. Three years from now, this advice will be so common as to be boring. Today, it’s almost certainly the opposite of what you’re doing.
Share This
If you’re in Tyler, Texas and looking for great information about Web Design, Web Marketing for Small Business, or how to get more customers and sell more online, then check out the new Tyler Texas Web Design blog.
Does this make you angry? It does me …
It’s not my usual business stuff — but you need to see it and read it!
(The following picture and text were forwarded to me by a friend)
It seems to me that if all we are doing is paying these congressmen and women a gigantic salary to sit in congressional session and play solitaire or whatever, it’s time to bring most of them back home by replacement. Democrats, Republicans, Independents – it makes no difference. The bills they’re passing by playing solitaire instead of voting for us are taking away our freedoms with ever key stroke.
Nothing else need to be said. This is one of their “three day” WORK WEEK that we all pay for. I am ready to start from the beginning by voting out all elected officials and not letting any of them stay in office for more than two terms. No more lifelong healthcare, retirement, voting in their own pay raises, taking perks on our taxes, etc.
House Minority Leader Lawrence F. Cafero Jr., R-Norwalk, pictured standing, far right, speaks while colleagues Rep.. Barbara Lambert, D-Milford and Rep. Jack F. Hennessy, D-Bridgeport, play solitaire Monday night as the House convened to vote on a new budget. (AP)
The guy sitting in the row in front of these two… he’s on Facebook, and the guy behind Hennessy is checking out the baseball scores.
These are the folks that can’t get the budget out by Oct. 1, Seriously!!!
So, we’ve got a 30 day budget extension. Well, guess what, 30 days from now they will still be playing SOLITAIRE and we will be in the same boat. I guess this makes it easy for the news ‘reporters’ who continue to recycle the same headlines from this week and from 2 years ago.
(end quoted text from email)
So, how does it make you feel? Love to hear your comments on the blog!
I put up a squidoo lens about Tyler Texas Web Design today. I’m going to see how fast it gets indexed in google.
I’m feeling the crud!
Fighting it hard with lots of rest. Which means I didn’t get a lot of work done this weekend.
So, I’m trying to finish up on the video I promised to have ready for everyone by Saturday.
Wish me luck … and wish me well.
Heading back into the mad scientist’s video workshop for a bit.
Cheers!
JP
PS: If you’re wondering, “What Video?” Check out this post about the new “Author Club” we’re putting together.
You gotta watch this video …
After you do, read my post about our new “Author Club” — it’s gonna be really cool.
If you have a book idea burning inside you, and you’d like to FINALLY get it written – FAST – then you’re going to love this.
Here’s the story …
I’m writing (that means completing) a new book — start to finish — in the next 30 days.
(I have a cool system for getting it done fast and efficiently)
So, I figured you and a few other clients, colleagues, and subscribers might want to come along on the journey and write YOUR OWN BOOK while I’m writing mine.
I figure we can “run this race” together.
Cool, eh?
You can follow my step-by-step process which I’m happy to teach you, and you’ll get your own book done at the same time.
It’ll be like our own little “Author Club” … where we cheer each other on and hold each other accountable to “GET’r Done!”
I’ll teach you my complete, step-by-step approach to writing a book in 30-days or less.
I’ll match you up with an accountability partner – someone in our “Author Club” who will help keep you “committed to yourself” … and you can do the same for them.
(Plus, I’m going to be riding you pretty hard to get your stuff done too!)
I’ll keep you on track and completing your assignments.
Basically, you join us in “The Club” and almost magically, you’ll have your very own book completed in 30 days or less.
Sound fun to you?
It does me!
And, it’ll be really cool for ALL OF US to have our books ready to go at the same.
If you’re interested in joining our group and writing your book in 30 days or less, I want to know about it.
UPDATE 10/26/09: (I’ve Now Added This New Video)
Post your comment here on the blog (just scroll to the bottom to post your comment), and tell me:
Fair enough???????
OK, post your answers to my questions using the “comment” form below. If you have any problems with the comment form, you can always contact me at www.replytojp.com
OK, I’m NOT a scientist …
In fact, I’m also not really all that good with “higher math” — though I can pretty much hold my own with the “numbers” required to build and run a business.
But, I’m fairly confident you and I can figure this one out together …
I’m going to share something pretty dat-gum shocking AND VERY cool that you may not know about your own brain.
I’ll get back to that in just a moment.
But first … Continue Reading »
If you’re a passionate public speaker, with a hot topic and a burning desire to share you message with the world, then I have a unique opportunity I’d like to run by you…
Here’s the scoop:
I’m looking for two (2) speakers I can work directly with …
Two speakers who want to build six-figure (or better) businesses.
If you’re one of the two candidates:
I’m going to give you ALL the materials from my $10,000.00 Speaker Formula Protege Training Program.
I’m going to mentor you personally and privately.
I’m going to connect you with the people and resources to jump-start your speaking business.
I’m even going to provide you with 250 “speaking leads” — organizations that HIRE speakers for their meetings.
And, if that’s not enough, I’m going to interview you and help you create your first (or next) information product.
That way you’ll have EVERYTHING you need to get a FAST, profitable start in the speaking business.
But, again, I’m only looking for TWO (2) speakers for this unique opportunity.
– the opportunity expires and will be off the table on Monday, October 19th OR when I get my two candidates (whichever comes first).
I’ll share WHY in just a moment, but first…
Perhaps the most important question is… Continue Reading »
