BY JP MARONEY
The choice is yours. Either keep your customers coming back, or waste tons of money constantly advertising and marketing to get new ones.
Here are 5 tips…
First, is to be reliable. Undoubtedly, consistent performance is what customers want. They don’t want surprises. They want you to do what you said you’d do, when you said you’d do it and they want it done right.
Next, Be Credible. Customers want to do business with people they feel they can trust. They want do business with people who have their best interest at heart. They want to buy from organizations that stand behind their products and services. That credibility is valuable, and can strengthen the customer’s loyalty.
Third, be attractive. When it comes to value, perception is everything. Take a look around your business and ask yourself a very simple question, “Is this a place you would want to do business with?” Is you workplace clean and orderly? Are your products and services presented in a positive, attractive manner? What sort of impression do customers get when they interact with your organization in person, over the phone or through the mail? Take a look at every area of your organization to ensure that you’re projecting the best possible image.
Fourth, be responsive. Many times we get the business, not because we’re the best, but simply because we’re the fastest. We’ve had an experience where we were looking for a particular product or service to meet our needs and we keep calling or visiting different organizations until our need was met. Being responsive to your customers will ensure that they continue to look to you for their future needs.
And finally, be empathetic. Every customer has his or her own unique set of needs. They each have their own expectations. And they each have their own problems that need to be solved. It is our responsibility to treat each person as someone special and try to grasp his or her point of view.
Try to put yourself in your customer’s shoes and imagine what you might want if you were in their position. This requires listening attentively, asking the right questions, adjusting your personality to fit the customers, and being flexible enough to meet the customer’s specific needs.
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JP Maroney a.k.a. “The Pitbull of Business” is a business growth strategist, best-selling author and award-winning speaker. Receive his FREE book, “5 Ways to Double or Triple Your Business” visiting www.JPMaroney.com
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