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Barriers To Business Growth: How To Identify And Eliminate What’s Holding You Back!

By JP Maroney | January 23, 2008

It’s your time now. Time to grow. Time to get everything you’ve ever wanted from your business.

But, you first need to identify what’s holding you back. And, get past it!

Here are 5 possible barriers to your business growth:

1. Lack of Strategy or The Wrong Strategy

It’s vital that you have the right growth strategy in place. That strategy includes your overriding plans, goals, sales targets, and long-term objectives.

Example: If you’re building a business to sell, you may have an entirely different strategy for growth than a business owner who’s planning to build for the long term and pass the company along to his heirs.

2. Lack of Action

Far too many entrepreneurs are, “Getting ready to get ready!” They never do anything. Never get off the launching pad.

Many different reasons keep business owners from taking action. They can include: Fear, lack of knowledge, perfectionism, and other “barriers.”

The end result is the same. The entrepreneur fails to get started, and therefore never reaches her goals.

Take action today. Do something. Move forward at least one step.

3. Lack of Scalability

If you build a business without scalable systems in place, you’ll ultimately hit a wall. Growth will stagnate. Sales will stall.

You’ll wonder why you can’t get any larger. Why your sales don’t continue to grow.

You need to create a business model that includes the proper systems in place that can grow with you. That way you can be just as effective at $1 Million in sales as you were at $100K. And, at $10 million as you were at $1 million.

4. Lack of a clearly defined market

Ask 100 entrepreneurs who their product is for and count how many times you get, “Everybody needs what I sell!” It’s sad but true.

Fact is, you can’t market to “everyone.” And shouldn’t for that matter.

It’s more than money. It’s the fact that your marketing message can’t possibly hit the hot buttons, wants, needs, desires or motives of EVERYONE.

5. Lack of follow-through

OK, I’ll admit it. My entrepreneurial mind jumps from one topic to another faster than bees between flowers.

Yours probably does too. We have to deal with that.

That means finding the discipline to “stick to it” and follow through on your goals, objectives, plans, strategies and tactics. In other words, “get it done!”

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JP Maroney aka "Mr. Monetizer" is a business growth strategist, author & speaker famous for his uncanny ability to help business owners remove limitations to their revenue growth and build multi-million dollar businesses. JP’s clients call him “the man with the Million-Dollar Midas Touch” … and Entrepreneur Magazine calls his methods “wildly generous.”

Topics: Business Growth, Internet Marketing, Leadership, Management, Marketing |

4 Responses to “Barriers To Business Growth: How To Identify And Eliminate What’s Holding You Back!”

  1. Henry Says:
    January 23rd, 2008 at 6:24 pm

    i actually got ur message, one of my failiures is not able to get at the real clients to able to sell my products. i stiil work as a marketer in my field of the Bank, i need to make profit.

  2. Joseph Ratliff Says:
    January 24th, 2008 at 12:02 am

    JP

    Nice.

    The day that I focused on my market, narrowed it down, and found who exactly I specialize in writing copy for…

    My business doubled.

    So yes, that was the one barrier holding me back.

    Joseph Ratliff
    Copywriter
    Author of The Profitable Business Edge 2

  3. Vickie Smith Says:
    January 24th, 2008 at 1:02 am

    Yep! I’m guilty as charged. Once I’ve worked on a project for x amount of time I start looking for greener pastures :) I’m gradually getting hubby to work on his own website and products so I can dedicate some time to the products I have passion for, My Quiet Dolls instead of his Confessions of a Butcher- eat steak on a hamburger budget and save$$$ book. Not that his book isn’t good, it’s great but it was a real emotional bummer to work long and hard on my dolls and then just add his book as a side note and he outsells me ten to one, and that’s probably up to 100 to one since I hooked him up with a joint partner! Aprox 1 more month and I’ll have access to the program I need to make my own quality ebooks and then our friendly competition will be on more equal ground. Plus next year I’ll only have one child at home during the day so I can get out and do doll parties, etc.

    Thanks for your check list as I’m also very prone to being sidetracked by life in general as a busy stay at home mom trying to succeed in business as well.

  4. Beat Mueller Says:
    January 24th, 2008 at 2:45 am

    Hi JP,

    My problem is no 1, 2 and 4. Naturally, I crave for information. This creates an information overload. The hunger to know more and more, but with no ongoing actions. Eventually it comes to a grinding halt.

    There is plenty about to kick in again to find some more good, attractive information. Click again and a new cycle starts again.

    Now, currently I have a good program, but I need to FOCUS and carried it through. No 5 is almost automatic, but it requires the previous 4 points.

    Another issue is distraction. What a big one, we all have to fight on and on.

    Thanks to make me think.

    Beat

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