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Birth of a Target Marketing Magnet!
By JP Maroney | November 28, 2006
BY JP MARONEY
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If you had no product, no service, and no customer list, how would you go about getting your target market of prospects to sit up and take notice of you?
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How would you get them to “raise their hand” and tell you they’re interested?
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How would you get them to “opt-in” to your email or snail-mail mailing list?
Those are BIG questions every marketer should be asking themselves. Here’s why…
If you’re a savvy marketer you know that you must “START WITH THE MARKET — NOT WITH THE PRODUCT!” Yet, many marketers fail in this fundamental first step.
They start with the product. Then, they go out and try to find a market who will buy it.
That’s backwards!
Starting with the market forces you to deal with their real wants, desires, needs, pains, pleasures, emotions, etc… BEFORE determining what you want to sell them.
So, let’s go back to my original question above…
If you had no product, no service, and no customer list, how would you go about getting your target market of prospects to sit up and take notice of you?
Here’s how…
By offering them information, ideas, solutions, thoughts, rants and observations that address THEIR wants, desires, needs, pains, pleasures, emotions, etc.
Example: RUNNERS
If I was starting with NO LIST… NO PRODUCT… NO SERVICE… what could I do to get “RUNNERS” to magnetically flock to me? How could I persuade them to give me their name and email address — their mailing address and phone number?
Ideas:
- Write articles on the subjects that interest them…
- Conduct conference calls…
- Host teleseminars…
- Interview “experts”…
There’s 4 quick ideas.
And, topics?
- Running Without Pain
- How to avoid injuries
- Best shoes for comfort
- Building your endurance
(I’m not a runner, so those are quick “guesses” on topics)
Now remember, I have no product or service. So, I’ll have to focus on delivering content. Talking about what interests them.
If any marketer were to focus on doing this with one market for 90-days, they could build a massive list — and position themselves as THE expert for that market very quickly.
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End-Note: Once you start building the list, there are strategies and techniques for “getting inside the mind” of the target prospect and finding out EVEN MORE about THEIR wants, desires, needs, pains, pleasures, emotions, etc. I’ll deal with that in a future post.
Topics: Business Growth, Internet Marketing |