BY JP MARONEY
Exceptional people have a clearly defined purpose in life. They know precisely what they want to accomplish or attain. They have a reason for being, a causation of behavior that motivates them and drives them to action.
People call it different things. Some call it a sense of purpose or destiny. Others call it a mission, goals, objectives or intent.
Regardless the label or definition, exceptional people have this sense of purpose and it sets them apart from others who only wish for more out of life. Exceptional people place great importance on their definite purpose because they realize without it life is empty and pointless.
Now, we’re not talking about your responsibilities. While important, very few people gain pleasure or power from the thought of cleaning the kitchen, or changing the oil in the car.
Nobody is going to get up in the morning, get excited, go out and work hard just to pay the bills. A purpose for your life goes deeper. It has to be more than that.
Your purpose can embrace a desire to be a great spouse, an exceptional parent, and financially successful. It can include your passion to maintain good health and physical conditioning. It can incorporate your professional ambitions to win in business, build a sales career, or write a book. It may mean knowing you’ve contributed something worthwhile to the world.
Bottom line, your sense of purpose must be important to you. It should get you excited. It should create drive and urgency.
Exceptional people are enthusiastic about their purpose in life. When they get up in the morning they are excited because they know where they are going and how they’re going to get there.
So, do you have a sense of purpose for you life? Does it excite you? Do you get up each morning with a high level of anticipation? Do you go to bed each night looking forward to what great events may happen the next day?
The incredible opportunity in life is that you have the power to choose your purpose. It is up to you. However, it must be something about which you can be passionate.
When you speak of your purpose, they things that are important to you, a light should come on, and your eyes should glisten. People should be able to tell that you love what you’re doing. You should receive strength by simply considering the possibilities of fulfilling your definite purpose.
It could be that you want to be an artist. You have ideas for paintings just waiting to be applied to the canvas. Now, is the time to make that a part of your life purpose.
It may be that you want to write books, start a business, get a degree, or enter a marathon. These hidden or un-pursued personal interests should be incorporated into your life purpose.
Once they become part of your overall life purpose, you can set goals, determine next actions and begin pursuing them. But, until they have been recognized and made part of your overall life plan, they will remain unachieved.
Once you define your life purpose, everything you do should support it. The tasks to which you commit yourself, the organizations you join, the classes you take, the books you read, the people with whom you associate should all support your definite purpose.
Think of it this way. Your definite purpose is your life journey. Your goals and objectives are points of interest along the way. Your dreams are the rewards for reaching your goals and fulfilling your purpose.
So how do you define your purpose in life? How do you make a choice of what to pursue? What determines the overall theme of your life?
You have to look inside yourself to find the purpose that can and will drive your life. And don’t overlook the obvious. There are probably things right now on which you place great importance. Yet, if you stop to think about it, you’re probably not doing all you should, or all you want to in those areas of your life.
Since you make the choice, you must ask yourself some important questions, including:
Once you’ve answered these questions you can write a personal statement of purpose. Some people call this a mission statement. It should incorporate all the things that are important to you in affirmative terms of how you plan to live your life and what you plan to do.
Most importantly, it brings it all into perspective. And it gives you something you reflect on each day when you have the potential of getting sidetracked from your life purpose.
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JP Maroney a.k.a. “The Pitbull of Business” is a business growth strategist, best-selling author and award-winning speaker. Receive his FREE book, “5 Ways to Double or Triple Your Business” by visiting www.JPMaroney.com
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Interested in publishing this article in your magazine, newsletter, blog, website or article directory? Send an email to info at jpmaroney dot com or call 1-800-304-5758.
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Is there a way to increase online tansactions and sell more to your online buyers — while they’re still in the “MOOD?” YES!
And… it’ll increase your profits FAST.
Here’s another great interview with JP Maroney and Marc Goldman
Click the “arrow” below to start the player — be sure to turn up your computer speakers.
[audio:SOMS-upsell.mp3]
Theory is ok for some… but if you REALLY want to learn how to do joint ventures and strategic alliances listen up!
You’re about to see real-world joint-ventures happen right in front of you — live — on the first-ever JV HotSeat Series call. And, you get to be a “fly on the wall” while the excitement unfolds.
Here’s the scoop…
Next Tuesday, July 11th, Marc Goldman and I will conduct the first JV HotSeat Series call. On that call we’ll grill special guest:
    Tom Matzen, President, CEO and Co-founder     Parmasters Golf Training Centers, Inc.
Watch the drama unfold as Marc and I tear into a special project Tom and Parmasters have up their sleeve. It’s a project that’s primed and ready for high-level, mega-joint-venture deals.
So, if…
* You have a list and want profitable jv’s * You want to know how to strategize and plan jv’s * You want to broker jv deals with other list owners
Be there…
Mark your calendar now — and get on the priority notification list so you’ll get call-in information.
Go to http://www.jvhotseats.com/priority.html
This is about to get really exciting!
Warmly, JP Maroney http://www.jvhotseats.com/only10
(101 simple but often overlooked ideas…)
1. Friendly employees
2. Employees who are willing to help the customer
3. Employees who are knowledgeable about their products and services
4. Employees who provide courteous service
5. Employees who give personal attention to the customer
6. Companies that carry quality products
7. Companies that offer good prices
8. Stores that have a pleasant atmosphere
9. Employees who provide good service
10. Employees with a clean and neat appearance
11. Stores that offer convenience as service.
12. Employees who handle complaints quickly and thoroughly
13. A business that is conveniently located
14. Employees who recognize the customer
15. Stores that carry a wide variety of products
16. Employees who explain their product and product usage clearly and in everyday language rather than technical terms.
17. Employees who give prompt service
18. Employees or companies that express a genuine interest in your business
19. Employees who show care and concern about the customers
20. Stores that keep an ample inventory on hand
21. Employees who call customers by their name
22. Businesses that give you value for your money
23. Employees who are well-organized
24. Employees who make the customers feel appreciated
25. Employees who present a professional appearance
26. Employees who greet you upon entering
27. Employees who go the “extra mile” for the customer
28. Employees or companies that are honest
29. Employees who are efficient
30. Companies that offer a guarantee on their products or service
31. Available/visible personnel to assist customers
32. Employees who thank customers for doing business with them
33. Employees willing to listen to customer complaints
34. Employees who thank customers for doing business with them
35. Employees who are patient
36. Employees who make the customer feel important
37. Employees who aren’t pushy or intimidating
38. Employees who show respect for the customer
39. Employees who make the customer feel welcome
40. Employees or companies who create a friendly atmosphere
41. Employees or companies who follow up on promises made to the customer
42. Companies / Employees who provide quality service
43. Companies that offer a good return policy
44. Businesses that have comfortable surrounding
45. Companies that provide the service you require
46. Employees who are accurate
47. Businesses that have safe facilities and parking areas
48. Employees who take time with the customer
49. Reliable employees
50. Employees who are personable
51. Employees who give service and assistance when needed
52. Employee who treat you like family
53. Consistency of service to customers
54. Dependable employees
55. Employees / companies who work hard for your business
56. Employees who show pride in their company and products
57. Employees that communicate effectively with customers
58. Employees that have competitive prices
59. Businesses that are easily accessible
60. Businesses that have flexible hours for working people
61. Restaurants that have good food
62. Employees who are cheerful
63. Enthusiastic employees
64. Employees who show responsibility
65. Employees who honor confidentiality
66. Businesses that have clean restrooms
67. Businesses with specialists in their field on staff
68. Companies with good reputations
69. Employees who are trustworthy
70. Employees who are eager to help
71. Businesses / Employees who are responsive to the customer’s changing needs
72. Employees who are informed and aware
73. Employee who take pride in their work
74. Companies that provide good service after the sale
75. Employees who make eye contact with the customer
76. Employees who show confidence in their products and services
77. Employees with a sense of humor
78. Credit card privileges
79. Businesses that offer discounts or coupons
80. Companies that are accommodating to the customers’ needs
81. Businesses that have correct prices in advertisements
82. Businesses that are upfront about pricing and don’t bring out “hidden” additional costs at completion of sale
83. Companies with easy payment plans
84. Employees that are not high pressure
85. Stores that are brightly lit
86. Businesses that offer product promotions or sales
87. Stores that offer unique product lines – and may be only store to have what the customer is looking for
88. Empathetic employees
89. Businesses that carry brand name products
90. Stores that are recommended by friends
91. Stores that give incentives
92. Businesses that are accommodating to children
93. Businesses that give rain checks on out-of-stock sales items
94. Employees who smile and speak to you
95. Stores with reasonably priced merchandise
96. Well-organized stores
97. Employees who have good personalities
98. Stores with prices easily seen on products
99. Stores who employee personal friends or relatives of the customers
100. Employees are as willing to handle the complaint as they are the sale
101. Employees who make the customer feel good about doing business with them. ###
Is there a way to give yourself a little “insurance” when introducing new products and services? YES!
Here’s a great interview with JP Maroney and Marc Goldman
[audio:SOMS-GuaranteeProductSuccess.mp3]
This is nuts…
I was scrolling through my email inbox this afternoon and ran across three “stupid” emails. They’re from a mailing list vendor I’ve spent money with in the past.
Here are the subjects of the three emails:
1) Why you may be interested in us 2) Why (XYZ) List Company? 3) The reason for our success
Take another look at those three email. Notice anything “wrong” with them?
Uh… yeah!
They’re totally self-centered for starters. They focus on the company — not on me… the reader… the buyer.
Plus, these three email subject lines failed the BIG test… they didn’t get me to open the message!
In fact, I was about to “click them into oblivion” with my delete key when the idea of writing an article about them struck me. That’s the only thing that gave them a stay of execution. At least for a few minutes.
So, what could the list broker have done?
Well, for one thing they should have given some thought as to what might be going on in my head. In other words, what might I be looking for and/or thinking about when I received these emails?
I recommend taking significant time crafting headlines, including email subjects. But, here are some quick ideas that crossed my mind.
Possible alternate email subjects:
1) Will this mailing list work for you? 2) Are these your prospects? 3) An additional prospect list… 4) 2 mistakes on your mailing list… 5) 10 more prospects for you 6) 6 names left off your list
They could take any of those subjects and write relevant tie-ins to an article and sales message. I would probably open any or all of them and at least see what they’re all about.
Give me a little more time and I could crank out even better subject lines.
My point is this…
If you’re going to take the time to enter the email in-box of your clients and prospects, do your best to present information in a way that is “customer-focused” not “you-focused.”
Take a look at your current and pending email promotions. If you were a buyer or prospect on the “receiving end,” would you open them?
(By the way, the body of each of the three email messages was just as bad as the subject. Completely self-centered — totally disconnected.)
Now, I gotta go delete those emails out of my in-box.
—————————— Interested in publishing this article in your magazine, newsletter, blog, website or article directory? Send an email to info at jpmaroney dot com or call 1-800-304-5758.
The choice is yours. Either keep your customers coming back, or waste tons of money constantly advertising and marketing to get new ones.
Here are 5 tips…
First, is to be reliable. Undoubtedly, consistent performance is what customers want. They don’t want surprises. They want you to do what you said you’d do, when you said you’d do it and they want it done right.
Next, Be Credible. Customers want to do business with people they feel they can trust. They want do business with people who have their best interest at heart. They want to buy from organizations that stand behind their products and services. That credibility is valuable, and can strengthen the customer’s loyalty.
Third, be attractive. When it comes to value, perception is everything. Take a look around your business and ask yourself a very simple question, “Is this a place you would want to do business with?” Is you workplace clean and orderly? Are your products and services presented in a positive, attractive manner? What sort of impression do customers get when they interact with your organization in person, over the phone or through the mail? Take a look at every area of your organization to ensure that you’re projecting the best possible image.
Fourth, be responsive. Many times we get the business, not because we’re the best, but simply because we’re the fastest. We’ve had an experience where we were looking for a particular product or service to meet our needs and we keep calling or visiting different organizations until our need was met. Being responsive to your customers will ensure that they continue to look to you for their future needs.
And finally, be empathetic. Every customer has his or her own unique set of needs. They each have their own expectations. And they each have their own problems that need to be solved. It is our responsibility to treat each person as someone special and try to grasp his or her point of view.
Try to put yourself in your customer’s shoes and imagine what you might want if you were in their position. This requires listening attentively, asking the right questions, adjusting your personality to fit the customers, and being flexible enough to meet the customer’s specific needs.
JP Maroney a.k.a. “The Pitbull of Business” is a business growth strategist, best-selling author and award-winning speaker. Receive his FREE book, “5 Ways to Double or Triple Your Business” visiting www.JPMaroney.com
It was the “Perfect Plan.” We gave them the complete details. And they shoved it back in our face!
Here’s what happened…
I had been consulting with a retail company for some time. We had trained the sales associates, created a growth strategy for the company, and implemented several results-producing, sales-building systems.
This time, we delivered to the sales team a guaranteed commission-builder… on a silver platter.
The program we designed was called, “Hint Cards.”
Simply put, when a client was in the store, the sales associate was to offer the customer an opportunity to choose several items they absolutely loved.
Then, the associate would gather the names of one or more people who might be soon buying gifts for the customer; spouse, children, etc. We happened to be introducing this program on the eve of the Christmas buying season – an ideal time to try it.
The associate was instructed to then contact the people listed to let them know about the gift ideas on the “Hint Card.” They would offer to make gift buying easy and worry-free for the buyer.
It was a win for the customer because they would get exactly what they wanted. It was a win for the “buyer” because they wouldn’t have to wonder whether or not they were buying something the other person wanted – they would know for a fact.
And, the sales associate would win because they could almost guarantee a sale. All they had to do was follow through on the system.
We gave them complete instructions on how to implement the system. We trained them on the approach – how to introduce it to shoppers. We gave them step-by-step instructions on how to complete the cards and how to follow through.
Oh, I almost forgot, we offered to buy “Dinner for Two” for the associate who turned in the most “Hint Cards” the first week – as long as they got at least 10… an average of just 2 a day.
Only one problem… When we “turned them loose” with this new system, the sales associates all did the unexpected… they did nothing. The most anyone got was two completed Hint Cards – in the entire first week.
When questioned about their lack of follow through, they came up with every excuse in the book – in fact they found some excuses not even in the book. Their number one excuse was that people didn’t want to take time to “fill out the cards.”
They had missed the point.
Of course nobody “wants” to fill out anything. But, they do want to get gifts – the exact gifts they have selected.
And the “buyers” they were supposed to contact would love to know exactly which gift(s) they can buy their spouse, mother, friend, etc.
I went so far as to prove that the system worked. I actually spent time in the store talking to clients about the program, and had no trouble getting customers to tell me what items they most wanted, and who I should contact to buy the items for them.
The owner/manager of the store did the same thing with similar results. In fact, customers seemed excited about it when he approached them with this idea.
The difference between the success experienced by the owner/manager and I – and the responses (or lack of responses) experienced by the employees was in how we approached it.
It was all about the difference between our attitudes and their’s.
They made up their mind about the program from the very beginning. They decided first that it sounded too much like work. These “clerks” had never been asked to doing anything proactive in terms of selling, and this was completely new to them.
They second decided that since they didn’t “like” the idea, customers wouldn’t like it either. They could not have been more wrong. But, because of their thoughts and feelings, clients reacted negatively in the few occasions they actually approached anyone with the idea.
Remember, whatever you want other people to think and feel, you must be thinking and feeling first. Since they didn’t feel positively about this program, it influences customers negatively as well.
What to do when employees refuse to follow guidelines and procedures
An employee who refuses to follow guidelines, systems and procedures is a blatant business buster. There are only two logical courses of action.
1) Inform them that you will not tolerate their lack of participation in “required” programs, and that they will be expected to contribute in the future or find other employment, or
2) Fire them on the spot.
If you have already seen a trend of a particular employee not following instructions and guidelines, it’s likely that they will not change in the future. Furthermore, when you bring additional people into the company the existing “business buster(s)” will infect their thinking with the same lack of concern.
You’re better off removing the source of problems now.
I have seen a few instances where a manager or owner was able to turn around the cooperation and commitment of employees. Usually this happens by clearly defining what’s expected, and providing rewards and consequences related to the expectations.
But, in most cases, people don’t change!
If you look closely, you’ll often find that the lack of participation is the result of one or two negative people – and those negative influences are causing other good and decent people to perform improperly.
Remove the negative influences. Do it quickly!
Remember, one negative person can pull down five positive people, but five positive people cannot pull up one negative person. Remove the problem, and you’ll see productivity, morale and cooperation soar.
By JP Maroney
Unless you’ve had your head in the sand you realize that we are living in a changing world, a changing universe, a changing marketplace. Change is everywhere.
You can’t avoid change. You can’t ignore change. You can’t prevent change. You just have to live with it!
And if you fight change you’ll ultimately end up the loser.
So how do you deal with change? And if you’re a leader, perhaps the more important question is, “How do you help your people deal with change?”
The truth is…
“People resist change with every fiber of their being!”
They would rather things stay the same than to risk change. They would prefer to go about business as usual. Perhaps brought on by fear of the unknown.
In the past, keep things the same was ok. But those days are over. Technology significantly and dramatically influences nearly every imaginable industry. In the last ten to twenty years, entire market segments have disappeared.
The phonograph, eight track tapes, and LPs have given way to CDs, DVDs and MP3s. As a result, companies find themselves forced to either change to keep up with the times, or simply go out of business.
No doubt, you’ve seen businesses right in your hometown ~ or in your industry ~ that have resisted change – and lost! In today’s world, businesses either move ahead, or get left behind!
Change leaves its mark on history. If no one were willing to embrace change, we would still ride horses to work and have outhouses. Lucky for us, our forefathers were not afraid to ask, “What if?” and to seek the answer.
Candlelight is romantic on occasion. However, I sure enjoy flipping the switch and being able to see. It’s more than a convenience – it’s a way of life.
Thank goodness, Ben Franklin and Thomas Edison were persistent in finding a better way. You can be sure the skeptics scorned and criticized these change agents because they did not understand the possibilities of electricity and light bulbs.
Much like electricity, automobiles, telephones and microwaves, some change can be positive. Sure, it may not be “the way we’ve always done it” but it just might produce better and faster results.
Ultimately, that is the kind of change we should embrace. That’s what our customers expect ~ in fact, it’s what consumers today demand.
Change is happening everywhere
Think about some changes that challenge us in business and in the workplace. What changes are we seeing, and what can we do to meet the challenge of those changes?
First, we’re seeing changes in customer mindset or expectations. Customer’s today have a microwave-mentality. They want their needs met and their problems solved, and they want it right now!
They don’t want to wait. They don’t want delays. They don’t want excuses. They want it now! And, if you can’t deliver what they want –when they want it — they’ll go somewhere else.
Have you ever been searching for a product or service, and called through the numbers in the yellow pages? What happens when you don’t find what you’re looking for at the first place you call? You call the next one right?
What does this mean for you and your organization?
Well, it means when customers call, employees should answer the telephone quickly, and with a sense of urgency in their voice. In fact, sometimes speed is the primary reason a company gets the business.
The person answering the telephone should possess knowledge in the company’s products and services. That person should effectively ask questions to identify specifically what the customer needs, and then either solve their problem, or direct them to the appropriate person or department who can meet their needs.
When people come in to your business, they shouldn’t feel as if they are intruding – but instead should feel like the most important person who has walked through the door all day. In other words, they need to know that everyone, and I do mean everyone, in the company is there to serve them.
Some people say, “Well, customer service is not what I do!” Wrong! Customer service is what everyone does.
I saw a sign the other day that said, “We don’t have a customer service department. We have a customer service company!” I love that. In fact, we turned that phrase into a FREE poster you can download from my website at www.JPMaroney.com.
We’re also seeing significant changes in technology!
A few years ago, my four-year-old daughter was with me in a popular copy shop and business center. I had just finished using one of their computers to print out a document when I heard her ask me, “Da Da, what’s this?”
I turned and realized she was looking at a typewriter. And it hit me just how much things are changing. Here she was, a preschooler who has her own computer, a binder full of computer games on CD, and she’s NEVER seen a typewriter.
Think for a minute how technological changes have affected people and companies who once depended on the sale and service of typewriters for their income. Pretty scary isn’t it?
The fact is…none of us are immune to the changes in technology. We must accept technology and learn to adapt and leverage it to fit our needs.
The other day, I was searching the Internet for a mailing list company. At one website, they had a button that said, “Click here for live support.”
I clicked and immediately someone from that company came online and began communicating with me using text-based Internet chat. What a great example of using technology to improve service. But it was an improvement brought about by… change!
Today, we’re seeing major changes in the workplace!
The new world of work has placed new demands on workers at all levels of the organization. In many cases they’re being expected to accept new responsibilities, expanded job functions, and increased workloads due to downsizing, restructuring and mergers.
These changes require a person who is flexible and willing to adapt with the times. It demands that individuals continuously upgrade knowledge and skills to meet the needs of customers and team members. We need people who are willing to change!
So what do the people in the organization need to do in order to compete and thrive in a changing marketplace? What actions are required by savvy employees and managers.
First, we need to get beyond business as usual. We cannot afford to become complacent and feel that our past successes will guarantee our future results.
Sometime back, I saw a movie, “Pirates of Silicon Valley” which is based on the early days of the personal computing industry, including the rise of Microsoft and Apple Computer. In the movie, the character of Bill Gates says, “Success is a menace. It fools smart people into thinking they can’t lose.”
That is just it. We cannot allow past successes to lull us into believing that we are invincible. We must consistently challenge status quo.
It suggests that we should question everything! Existing processes, existing methodologies, outdated products and services should all be subject to review in order to make sure we are still relevant in the marketplace.
How better it is to initiate change and revamp or update products and services than to find yourself forced to do it because of shifts in demand or more formidable competitors. Wait too long and you could find yourself reacting too late.
Second, we must keep open lines of communication throughout our organization. Teams, departments, branches and satellite offices should communicate with each other on a regular basis.
This creates a sharing of ideas, including: What’s working, what’s not, and where do we need to improve? Technology now gives virtually any size organization – even those spread across broad geography – to connect people and facilitate idea sharing through online message boards and forums.
That communication of information is vital for future successes. It ensures that everyone knows the specific direction of the company. It also keeps everyone focused on how the organization plans to get there. Everyone should very clearly know the mission of the company, and the strategic plan for achieving that mission. At every level, team members should know the goals of the company, and should know how they fit into the big picture with their own area of personal responsibility.
The second thing we must do as a company is focus on fundamentals. This includes delivering exceptional products and services that meet the needs of clients. It means providing customer service that exceeds expectations.
People only do business with an organization for one of two reasons: One, you make them feel good. And two, you solve their problems. Preferably both!
Focusing on fundamentals in a changing marketplace means getting down to the nitty-gritty of how to best solve client problems and make them feel good. It means going above and beyond what’s expected -doing the unexpected.
Michael Dell, Founder and Chairman of Dell Computer wrote about this in his book “Direct from Dell.” He said, “At Dell, we’ve always tried to exceed (our customers) expectations with our products and service. But when you go beyond just offering better products and services, and attempt to build a meaningful, memorable, total experience, you win customers for life.”
Focusing on fundamentals means listening to what customers and clients say about your products and services and being willing to adapt and change with the needs of the market. The climate of our times demands this kind of flexibility and adaptability. Ready or not, change is happening. It is happening everywhere -especially in the workplace.
For organizations to grow, evolve and keep up with the changing times, we must teach people in organizations the importance of flexibility. We must teach them how to adapt and change with the times. Ultimately, that is one of your primary roles as a leader.
All exceptional entrepreneurs, all exceptional business people, all exceptional companies operate by a principle called the slight edge. The slight edge is simply the willingness, the initiative, the passion to do at least a little more than what others are willing to do.
You see it’s not really usually the big, huge massive things the massive changes that bring about success and progress in business and in life ~ it’s the little things. It’s the little things that make a difference.
We’ve all been exposed to maybe an Olympic event where they were racers racing toward the finish line and at the last moment, one person took first place just by a fraction of a second. We’ve all seen the NASCAR Races just by part of a bumper – the difference. The slight edge.
Business is no different. The difference in succeeding in business today is many times, the little things, that can separate you from your competition…..that can separate you from the pack, that can help you rise above all of the noise that we’re dealing with. The messages.
You know we have our phones, and instant messenger and blackberries and we have everything – fighting for attention. And you drive down the road and you see the messages and you go gosh as a business owner- small, large, whatever size you are, how do I get thru that clutter.
Well, it’s the little things ~ it’s the slight edge.
Would you agree that we are building our businesses in times that are more competitive than they have ever been in the past? Would you also agree that customers today are expecting more than they have ever expected and are wanting to pay less for it?
Sure, we are building our businesses in times that are more competitive than they’ve ever been before. There are changes taking place and shifts in the marketplace and new people entering industries where there were never competitors in those industries.
Look at people like the cable television industry and now they’ve got satellite and the phone companies are now ramping up to offer broadband, video and audio and on and on. You look around at the travel industry, for example and the changes that have taken place.
We can’t sit by and assume that it’s going to be ok!
We can’t just assume that if we continue doing what we’re doing, we’ll get what we’ve always gotten because we’ve all heard that phrase, right?
Well the fact is…
That phrase is false. Because how many people do you know that are still doing what they were doing 10-20 years ago and they are going broke doing it. We have to adapt and change and update with the times.
That’s a major key!!!
