JP Maroney here… with a quick story:
Back in the mid-90’s I was in the magazine publishing business. I owned a company that published a magazine targeted to the 50-Plus market.
Some idiots called it the “senior market.”
Nothing could be further from the truth!
Long story short — I feel in love with this demographic. People “50-plus.”
>>> Rapidly growing. >>> Flush with cash. >>> Willing to spend.
I was SOLD on it.
Anyhow… our publication was well-loved and we attracted a lot of really good advertisers to it.
People who — like me — understood the importance of “reaching out” to the 50-plus crowd with their products and services.
At around the same time, I had joined “Toastmasters” through the recommendation of a close friend.
My goal: To improve my public speaking skills.
As I got involved in Toastmasters, I discovered that I really enjoyed speaking.
I put together a speech called “Gray Hair Everywhere: How To Profit From The 50-Plus Market.”
And my life changed forever.
I started going around to every group that would have me — delivering that speech.
Chambers of Commerce breakfasts and luncheons.
Rotary Clubs. Kiwanis. JC’s… ACs / DCs… … you name it.
And a funny thing happened.
Every time I would give that speech, people would come up to me afterward and want to talk about buying advertising in the magazine.
Here’s the kicker — I NEVER “Sold them” advertising during my speech. In fact, I only briefly mentioned the magazine.
They were attracted by what I had to say about the opportunity of the “50-Plus Market.”
And, therein lies the secret.
Selling By “Speaking”… on something that people want.
I literally fell into the idea of “Speaking To Sell” — products and services.
There’s a lot more to this story, and also what lead me into a six-figure (later seven-figure) speaking business after I sold my magazines in the Summer of 1999.
You can listen in as I “TELL-ALL” on the replay of my teleseminar, “The Pitfalls and Profit Potential of Public Speaking” here:
http://www.speakerformula.com/replay
Then…
After you listen to the recording, if you’d like to discuss how you can use “Speaking” to sell more of your products or services — plus have a TON of fun in the process — submit the “7 Question Application” you’ll find at:
http://www.speakerformula.com/next
Talk again soon…
JP
Share This