I have used the Slight Edge my whole life
and it has served me well

I guess I could share my Fraternity Party Story …

Back when I was in college we were struggling to get people to
our parties. There were about 20 other fraternities who were also
advertising

All the fliers looked the same

===============
FRATERNITY PARTY

Friday Night at 8 PM

etc etc

===============

we used the same fliers and usually had maybe 50 or 60
people at our parties

I made a slIght change to our flier

===============
FREE SEX

Friday Night at 8 PM

etc etc

===============

instead of the usual 50 – 60 people we had over 400!

( we also almost got kicked off of campus by the Dean but thats
another story )

I could give example like this all day long. In fact I write about
in the new book

Don’t be afraid to be “out there” a little

Jack ” Out of the Box” Bastide

Especially in sales, where it’s often just an extra resonating point or unique benefit that tips a prospect from chosing one business over another.

I look forward to more blog entires.

John

http://www.natural-persuasionEzine.com
A Free Ezine Dedicated to Raising Your Profits Without Leaving the Customer Feeling Sold

One of my clients said best “If we’re not growing and changing daily, then our company will slowly die!”

Can’t wait to read your next post!

Cartess

I think with all of the technology and teaching today, we have forgotten one thing: we need to get back to basics. Try something new and go back to the old.

This starts with an internal policing and asking ourselves when was the last time we didn’t look at our customers as a dollar sign.

The slight edge here? An adjustment of our attitude. We are guardians of our customers jobs. We need to sell them products and services that they need and will make them look good, not just line our pockets.

When our customers realize, which they will by our attitude shift, that we are truly looking out for their welfare, you will see an attitude shift in them and increased sales for you.

Have a great day!

Andy