There are 4 steps to this exercise…
1) Open a new browser and go to http://www.secretclassroom.com
2) Then … reach up with your pointer and try to close the window by clicking the X on your browser window.
3) Watch what happens … see the “Agent” trying to talk to you? I’ll bet her name is “Summer” right?
4) Come back here and let’s talk about this…
OK, my position on this:
I’m on the fence.
One side of me says that’s one of the most clever little tools I’ve ever seen. I actually saw Foxy use it first on his affiliate coaching program launch a few weeks ago.
I know that tool is probably increasing conversions when used.
That same “side” of me also says, “It’s not unlike an autoresponder … where people think you’re actually emailing them every few days.”
But, there’s another side of me that thinks it just feels “Dirty.” Sleezy … Deceptive … NOT RIGHT!
Like I said, I’m on the fence with this one.
What are your thoughts?
(Final Note: Joel is a good marketer, and no I don’t think he’s lying purposefully. Plus, any resulting sales he gets from this controversial post should more than offset my headline. )
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Hi JP, that’s a very interesting question you’ve raised.
I think it’s totally unethical and insulting to their website visitors.
It says to me that these guys don’t think their website visitors are intelligent or web savvy enough to figure out it’s a hoax so they’ll pretend to offer live support.
I’m guessing they’re just testing it out to see if the newbie marketers (their probable target market) will catch on enough for it not to be worth doing.
As long as it makes them more money I’m guessing they’ll continue until it’s no longer effective (when others copy them).
In my opinion it’s a very deceptive marketing tactic that could back-fire on their reputations.
That’s just my take on it.
All the best! -Brian
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