« Birth of a Target Marketing Magnet! | Home | Yet another “failed” business idea! »

Some Really SMART People Make This DUMB - and Costly - Marketing Mistake…

By JP Maroney | December 4, 2006

For the second time in two weeks, I’ve received a link to a PDF file that contains a HUGE… and avoidable mistake. A dumb mistake.

Both PDF files are from some pretty “smart” marketers. So, I know it’s probablly an oversight.

But… it’s a mistake that could cost you THOUSANDS of dollars.

Here it is:

Failing to “convert” the links within your PDF files to “live” links.

In other words… making them “clickable.”

You know you’ve got it right when you can hold your mouse over the link and your pointer changes… and you can click the link and launch a web page.

Just a thought…

Next time you distribute a FREE PDF or other document… be sure to run Acrobat’s little function that “finds weblinks.”

It’s fast… easy… and will save you LOST SALES!

Share This

JP Maroney aka "Mr. Monetizer" is a business growth strategist, author & speaker famous for his uncanny ability to help business owners remove limitations to their revenue growth and build multi-million dollar businesses. JP’s clients call him “the man with the Million-Dollar Midas Touch” … and Entrepreneur Magazine calls his methods “wildly generous.”

Topics: Internet Marketing |

Comments