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The Cheap Chopsticks Mystery
By JP Maroney | April 26, 2007
BY JP MARONEY
It’s a mystery!
I’ve been puzzled by it for some time. Here’s the story.
We have a local hangout… Shogun Japanese Steak House.
It’s one of those places where the chef/cook comes out and cooks in front of you — 8 to 12 people at each table — grill/griddle in the middle.
Prices range… but you can expect to spend about $30-$40 bucks a head if you don’t get “adult beverages.”
Add Sake… or a “dangerous” Long Island Iced Tea to your tab — and the total scoots up quickly.
But for some reason… mysteriously… this restaurant has always served their food with the absolutely, positively, cheapest chopsticks I have ever seen.
Even the Chinese food buffet restaurant… who’s plates run $5.95 at lunch, $7.95 at dinner… use BETTER chopsticks!
To me - it’s a mystery!
Why would a restaurant that prides itself on great food, a fun atmosphere, and entertainment-driven cooking, CHEAPEN the meal by serving with rough, lightweight, splintered chopsticks?
Who knows!
Perhaps the mystery will never be solved. But…
Here’s my question for you:
Are you watching out for “The Little Things” in your business?
Are you keeping an eye on those details that seem so small, but can be SO BIG in the mind of your clients or customers?
Think about it…
Look at your products, services, facilities, parking lot, landscape, website, email messages, shipping boxes, and every other “little” aspect of your business.
And see if you can find any areas that are DESTROYING the success you have built in the other areas of your business.
Perhaps you too will discover, then solve, your own Cheap Chopstick Mystery!
Topics: Business Growth, Internet Marketing, Personal Development |